That puts it behind only Spotify, with 10 million paid members, in its category of services that let you rent all the music you want for a monthly fee. The US is the great white whale of the music business, and Deezer is aiming to snag it with a bunch of small hooks rather than one shining harpoon.Дeezer, a subscription streaming-music service that began in France in 2007, has 16 million monthly active listeners and 5 million paying subscribers. We donвЂ™t want to go by ourselves, invest millions of marketing and be perceived as (a medium ranked service).Tyler Goldman, the North American CEO of Deezer, is leading the company's charge into its 183rd country, the US. which will make us significantly the biggest in the country. вЂњPerhaps itвЂ™ll be an established, existing big company in the U.S. and are looking for the right strategic partner to go with,вЂќ Dauchez told Billboard.

For example, it has partnered with T-Mobile in Austria, Millicom in Latin America (under the Tigo brand) and Orange in Poland, Mauritius and Ivory Coast.ДЇinding a partner has been on the companyвЂ™s mind, CEO Axel Dauchez said in June. The company has employed the strategy in many other countries to help enter markets and acquire subscribers in a relatively affordable manner. Additional subscription services are on the way from YouTube and Beats Music.ДЄ partnership with a mobile carrier would help Deezer quickly gain momentum in the United States. Google Play Music All Access, Rdio, Sony Music Unlimited and SlackerвЂ™s on-demand tier of service are also available here. Rhapsody is thought to have about 1 million subscribers, most within the United States. Spotify, available in the United States for more than two years, claims more than six million global subscribers, although the figure is nearly a year old and undoubtedly outdated.ДЄ late arrival means Deezer will face numerous competitors from a standing start. A recent Financial Times article claimed DeezerвЂ™s figure includes subscribers through telecom bundles and about half of the five million subscriptions were inactive. The quality of that number was brought into question, however. Backed by a $130 million investment from Access Industries, Deezer has more than five million global subscribers, up from two million a year earlier. To that end, the spokesperson added вЂњitвЂ™s no secret that weвЂ™ve been in discussions about possible strategic partnerships to speed up our launch in the U.S.вЂќДeezerвЂ™s arrival would give the United States the worldвЂ™s two largest on-demand music subscription services. A resource-intensive launch in a large country such as the United States, with high acquisition costs and an immature subscription market, would be aided by a strategic partnership. In a statement to Billboard, a Deezer spokesperson said the company has been вЂњprioritizing growing marketsвЂќ with relatively low acquisition costs. While a report at Digital Music News claims Deezer will launch in January, the source believes it would come later because of DeezerвЂ™s need to launch with a telecommunications partner in tow. The France-based service is expected to launch in the United States in 2014, according to a major label source. On-demand subscription service Deezer is finally be headed to the worldвЂ™s biggest music market.

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